For more than three decades, Pasadena residents have known where to find the Chalk Festival: The Paseo, that open-air stretch of shops and courtyards off Colorado Boulevard, filled wall to wall with sidewalk artists and the smell of hot pavement. This year it isn't there. The 33rd annual festival has moved to Brookside Park, next to Kidspace Children's Museum, and shifted its weekend to September 26 and 27. Organizers say the new site offers more room, more shade, more parking, and a partnership with Kidspace that the old location couldn't support.
The festival's move comes amid changes around The Paseo. Escapology and Monarca Collective occupy storefronts at 300 E. Colorado Blvd., and Lunasia Signature relocated its dim sum concept a few blocks over. These are among the changes in Pasadena's commercial landscape this year.
What Actually Filled In Around The Paseo
The restaurant wave hitting Old Pasadena this year isn't a rumor or a single trendy opening. It's a genuine cluster, and the specifics matter more than the word "boom" ever could.
The Daily Catch opened its first West Coast location on Colorado Boulevard, bringing the Boston seafood institution's Sicilian menu west for the first time: clam chowder, fried calamari, squid ink pasta, grilled swordfish, and a scampi butter lobster roll. A few doors down, Tosakko Ramen & Yakitori set up in the Civic Center as the brand's first U.S. restaurant, serving tonkotsu ramen alongside grilled yakitori skewers. Thaim, at 20 Union St., brought Bangkok street food with rotating monthly specials, while Dalah on Cordova St. built its menu around Thai comfort dishes like beef cheek curry, served in a dining room done up in deep maroon.
None of that accounts for dessert. Bu Pastry Bar moved into the Burlington Arcade on South Lake Avenue with French pastry technique applied to Asian flavors, its canelés and madeleines drawing lines that didn't exist a year ago. Ginjo Ramen, also called King of Ramen, opened on East Colorado Boulevard with slow-simmered pork bone broth and a kombu-based vegetarian option. And on West Colorado, Love Baked Wings took over the space that used to be the longtime home of Jake's Burger, swapping fryers for ovens without losing the crowd.
Retail followed the same pattern along East Foothill Boulevard, where Bob's Furniture opened at the start of the year and Boot Barn joined it later at 3353 E. Foothill Blvd. Two corridors, one pattern: Old Pasadena and its edges filled in with named tenants faster than most residents could track.
Comparing the Festival's Two Sites
The table below compares the two sites and summarizes the organizers' stated advantages of the new location.
| The Paseo (former site) | Brookside Park (2026 site) | |
|---|---|---|
| Adjacent tenants | Escapology, Monarca Collective, retail storefronts | Kidspace Children's Museum |
| Stated advantages | N/A | More space, shade, picnic areas, easier parking |
| Partnership | None specified | New collaboration with Kidspace |
| Dates | Previous years' weekend | September 26–27, 2026 |
According to event organizers, the festival draws more than 500 chalk artists and a crowd north of 20,000 people over the weekend.
Pasadena's Changing Mix of Places and Events
Restaurants have opened, and the festival has moved. Together, these developments offer a snapshot of changes in Old Pasadena and the city's event calendar. Dining and retail are part of the district's current mix, while the festival's 2026 gathering will take place at Brookside Park.
If you've defaulted to The Paseo as your "something's always happening" spot for years, that instinct still works, just differently. The Paseo remains a dining and entertainment destination, while Brookside Park gives the festival a park setting.
What Else Moved While You Weren't Looking
The restaurant and festival story isn't the only thing worth tracking this fall. A few other changes are worth folding into your routine:
- The Armory Center for the Arts opens its Nurtured Flames exhibition on September 4, running through January 16, 2027, with free admission and a curator-led walkthrough on September 19.
- One Colorado's Sunset Sessions, the Friday-night live music series hosted in the courtyard by Javier's, wrapped its summer run in late August, so don't expect it back until next year's warm months.
- Old Pasadena Heritage continues its Twilight Walking Tours, with a recent route focused on the district's northern section, including the ruins of the city's second library and a theater-turned-residence most residents walk past without knowing the history.
- The Levitt VIBE Pasadena Music Series runs through mid-September, giving you a few more free outdoor concert dates before it closes out for the year.
Taken individually, these are small notices. Taken together with the restaurant wave and the festival relocation, they paint a district that's actively renegotiating what different parts of it are for.
Why This Is Worth Knowing, Not Just Reading
None of this changes anything about buying or selling in Pasadena. That's not the point. The point is that if you live here, the streets you'll walk in October look different from the ones you knew in June, and the difference is specific enough to name: which corner has your new go-to ramen spot, which weekend the chalk artists actually show up, and which courtyard has new dining and retail options.
Local knowledge like this comes from following new openings, event schedules, and the ways residents use familiar places. Together, these details offer a snapshot of Pasadena this fall.
If you're the kind of resident who tracks these shifts because you care about where you live, not because you're planning to leave, that instinct is exactly what makes a neighborhood worth staying in. And if a shift like this ever does turn into a bigger question about your home or your next one, Homes With Alin pays attention to these same details on the buying and selling side of the ledger. Get Your Instant Home Valuation whenever that question actually comes up. Until then, go find out what The Daily Catch does with a lobster roll.
